I've learned two things about fine Scotch. First, it is best when consumed in the company of great friends. Second, the older it is, the more refined it becomes.
Mike Hollis and I sat on my couch, sipping a Lagavulin 16 year, neat as always. Mike broke several moments of relaxed silence, "So, I think I'm ready to give that inbound product idea a shot."
Mike was hungry to learn a new software coding language and break away from the constraints of his 9-5 job. Gray and I were hungry to craft a system to scale our inbound marketing agency.