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Articles by Andrew Dymski

I'm a Founder at ZenPilot where I help marketing agencies buy back time by developing the processes and systems they need to scale without reinventing the wheel for every client. I'm co-host of the Agency Journey podcast where each week we interview an agency owner, consultant, or author. I'm also a founder at GuavaBox, an inbound marketing agency.

Recent Posts:

How to Repackage Agency By-Products and Leverage Them as Assets for Profit and Fun

Most agencies go about their days living on a treadmill. They're focused on completing the deliverable list for each client, just trying to survive. 

What they don't realize is that they're leaving hundreds of thousands of dollars in the dust. 

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Get Paid for What You Know, Not Simply What You Can Do

The traditional broken agency business model says that you should be paid for what you do for clients.

Trading time for money is no way to deliver value. 

When you package your expertise into the solution to your ideal-fit client's costly problem, then you've changed the game.

Now you're valued for what you know — your expertise. This unlocks a host of benefits and we'll unpack three of these benefits in this post.

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Sell the Solution, Not Services

You do yourself a huge favor when you help one ideal-fit client solve their costly problem

When you get this specific about who you help, you can apply your creative and problem solving energy to creating the fastest path to their desired outcome.  

This shift in positioning removes your services as the center of your business and replaces them with the ideal-fit client. 

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Kill Your Broken Agency Business Model Before It Kills You

This is the second post in a series on the Agency Freedom Manifesto.

The traditional agency business model is broken. It isn’t the model that will get you to where you’re trying to go.

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Your Business Works for You, Not Vice Versa

This is the first post in a series on the Agency Freedom Manifesto.

Most agency owners start their business with a vision of freedom.

They want to be free from the bureaucracy of corporate or they want to be free from the time-for-money trap of freelancing.

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The One Problem that Processes and Systems Can’t Solve

Processes and systems are required for a business to run without you. Can we all agree on that?

But how do you get them?

Are they something that can be copied and pasted from one team to another?

How do they work?

More importantly, how do they work for you?

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The Fastest Path to Mastery and Agency Growth with James Robert Lay

James Robert Lay is the CEO of Digital Growth Institute and he joins us to on the podcast to dive into his path from struggling entrepreneur to mastery and growth through focus.

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Agency Lead Generation: Build the System vs. Working the System

Every agency needs a steady stream of leads. It is the life blood of a sustainable business. To predictably grow, you need systems thinking.

Systems thinking asks "How can I do something once and then never have to think about it again?" 

It is easy to see a mechanical system in action, but it is harder to picture in our minds what a human-centric system looks like. 

Systems require consistent inputs. That is what generates the consistent outputs and the transformation that clients are looking for. 

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How Robb Bailey from Fit Club Accelerator Scaled to $2.1 million in Agency Sales in 21 Months

Robb and I have been friends since 2012, back when we were both running inbound marketing agencies. It's been amazing to watch his transformation happen over the last few years as he has pivoted his business model several times.

This is Robb's third time on the podcast; a record. But each time he comes on, he brings the goods. He shares the wins and the losses.

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Is Your Agency Business Model Broken?

Most agencies I speak with on a day-to-day basis are stressed out. Some are nearing a nervous breakdown.

Everyone is busy, spread thin, and feeling the pressure.

But why? 

We rejected corporate and working "for the man" to feel the cool breeze of freedom.

What happened?

How has this vehicle for freedom transformed into this ugly beast that keeps us up until all hours of the night?

The stress and chaos that plagues #agencylife stems from a lack leadership. 

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