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How To Increase Client Value with Productized Services

Gray MacKenzie
Gray MacKenzie is a true operations nerd who has spent the past decade helping hundreds of agencies build more productive, profitable, and healthy teams by solving the core issues plaguing their project management.

To chat with Gray and have ZenPilot lead your team through the last project management implementation you'll ever need, schedule a quick call here.
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Andy Cabasso is the founder of Postaga — an all-in-one platform for cold email outreach. Whether it’s sales, marketing, outreach, or PR the AI-powered tool can handle it all.

Topics discussed in the episode:

  • From bootstrapped to profitable exit
  • VC funding vs. targeted mentorship
  • Creating a JTBD (jobs-to-be-done) framework
  • Launching DFY services on top of software products
  • Finding opportunities in churn surveys
  • SOPs and KPIs: the cornerstones of team expansion
  • The components of successful link building
  • Infographics as a backlink-magnet
  • Incorporating humor in outreach
  • The future of Postaga

Related: The Ultimate Guide to SOPs: Turn Your Business Into a Process-Driven Machine

Presenting Sponsor: ZenPilot

Be sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.

ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.

So, what are you waiting for?

Go to to learn more.


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