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How SmashBrand Gets Clients a 40x ROI

Gray MacKenzie
Gray MacKenzie is a true operations nerd who has spent the past decade helping hundreds of agencies build more productive, profitable, and healthy teams by solving the core issues plaguing their project management.

To chat with Gray and have ZenPilot lead your team through the last project management implementation you'll ever need, schedule a quick call here.
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Kevin Smith is the founder of SmashBrand — a package design and branding agency that has worked with the likes of G Fuel, Duracell, and 7-Eleven.

Learn how unique positioning, creative pricing, and data-driven approaches can help you generate more leads than you’re able to accept!

Topics discussed in the episode:

  • Going From a Lifestyle Business to Specialty Agency
  • Narrowing Your Focus For Long-Term Agency Growth
  • Driving Client Acquisition Without Outbound Sales
  • Differentiation and Positioning: 2 Weapons For Lead Generation
  • What to Do When You’re Losing Business to Competitors
  • The Role of Performance-Based Guarantees
  • Using Focus Group Data to Achieve Better Client Outcomes
  • Data-Driven Creative Design
  • Branding KPIs
  • Prospect Theory: Subjectivity = Risk, Data = Certainty
  • The Benefits of Outcome-Based Pricing
  • Pattern-Recognition as a Growth Skill
  • Playing to The Strengths of Each Co-Founder
  • Overcoming Chaos During Agency Scaling

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