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Finding Your Agency Niche: RentBridge’s Heather and Michael Park

Gray MacKenzie
Gray MacKenzie is a true operations nerd who has spent the past decade helping hundreds of agencies build more productive, profitable, and healthy teams by solving the core issues plaguing their project management.

To chat with Gray and have ZenPilot lead your team through the last project management implementation you'll ever need, schedule a quick call here.
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Heather Park is Co-Founder and Managing Partner at RentBridge, LLC.
Heather has managed and consulted with property management companies that manage thousands of residential properties across the nation.

With a master’s degree in curriculum development, and expertise in marketing, sales, and strategic growth, Heather brings a wealth of knowledge and experience.

Heather leads Rent Bridge’s Inbound Marketing efforts and is an expert in developing effective campaigns designed to drive growth for our clients. Heather holds HubSpot Certifications in Inbound Marketing, Marketing Software, Context Marketing, and Design.

Michael Park is the Managing Partner at Rent Bridge Group, LLC. After managing the operations, sales, and metrics for thousands of residential properties across the nation, Michael advises property management companies on how to grow and manage their business.

With more than 18 years of industry experience, Michael helps companies streamline processes, develop powerful growth strategies, and help build more profitable property management companies.

Michael is a seasoned real estate professional, executive-level manager, and entrepreneur. Michael has been involved in thousands of residential real estate transactions while working in property management, as a partner at a large, multi-office real estate law firm, as a regional title insurance executive, and as founder and owner of a successful real estate law firm.

Topics discussed in the episode:

  • To Niche or Not to Niche
  • Choosing The Right Niche For You
  • Bringing Modern Solutions to Archaic Industries
  • Building Effective Campaigns Through Processes
  • Using Industry Experience to Craft Unique Messaging
  • Small Details, Big Differentiators
  • Creating Original Content With Pre-Built Frameworks
  • Automating Client Input to Minimize Calls
  • Productize Your Service


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