Skip to main content

📚 [Ebook] Get our 56-page Ultimate Guide to ClickUpfrom ClickUp's #1 Solutions Partner. Download now.

ZenPilot Blog » Latest Articles

Table of Contents
Table of Contents

Dark Social: What Is It, How Can It Be Measured and How Does It Work?

Gray MacKenzie
Gray MacKenzie is a true operations nerd who has spent the past decade helping hundreds of agencies build more productive, profitable, and healthy teams by solving the core issues plaguing their project management.

To chat with Gray and have ZenPilot lead your team through the last project management implementation you'll ever need, schedule a quick call here.
Player FM
Amazon Music

Shama Hyder is the CEO of Zen Media, an award-winning PR, and marketing firm for b2b companies. She is also a best-selling author and international keynote speaker.

Shama joins Gray to discuss what dark social is, the impact of dark social on your agency’s buyer journey, and why it is essential to pay attention to it.

Topics discussed in the episode:

  • The story behind Zen Media and ZenPilot’s name
  • Zen Media’s start up journey
  • What is dark social?
  • How dark social works  
  • How dark social impacts your buyers’ journey
  • Understanding your buyer’s journey and what you can or can’t measure.
  • Shama’s best practices in implementing attribution.

Presenting Sponsor: ZenPilot

Check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.

ZenPilot knows that you are tired of wasting time on trial-and-error — that’s why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.

So, what are you waiting for?

Go to to learn more.

Resources mentioned in this episode:

Explore Topics

About ZenPilot

Our proven framework helps agencies streamline their operations in ClickUp and build healthy teams, boost profits, and double productivity. Get our proven framework →
New call-to-action

Related Articles

Subscribe to First Class Operations

And get instant access to the ClickUp for Agencies Guide. Join 8,000+ agencies that stay ahead of the curve on agency news, resources, tools, and insights with our newsletter.
FREE ClickUp Productivity Bundle
ClickUp for Agencies Playbook

Get our 47-page ClickUp for agencies guide + client onboarding template - all for free!