How to Sustainably Scale an Agency Over 4x in Less Than a Year
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The Email Marketers help eCommerce brands flourish through Email and SMS marketing.
Topics discussed in the episode:
- Melanie’s journey from traditional consulting to starting her own agency.
- The power of combining email and SMS to grow eCommerce brands.
- How Klaviyo empowers marketing teams to drive their email and SMS marketing efforts.
- Klaviyo vs. Attentive
- How Melanie structures her team so that they don’t get overwhelmed during a hyper-growth stage.
- How The Email Marketers have grown 4.07x through referrals, events, social content and SEO.
- LinkedIn content strategies to increase lead generation.
- Increasing friction in the discovery call process to minimize low-quality leads.
- How hiring an agency coach (Nick Eubanks) has helped Melanie.
- The Email Marketers plans for building a “well-oiled, German machine” by focusing heavily on process development and refinement.
- Creating a workplace people love to work by being proactive for clients and minimizing ad-hoc requests.
Presenting Sponsor: ZenPilot
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