How to Sustainably Scale an Agency Over 4x in Less Than a Year
Gray MacKenzie is a dad of 4 and a true operations nerd who has spent the past decade helping agencies build more productive, profitable, and healthy teams.
Melanie Balke, CEO of the Email Marketers, joins the Agency Journey Podcast to discuss her journey into the agency world, and how the Email Marketers have healthily scale 4.07x in 2022.
The Email Marketers help eCommerce brands flourish through Email and SMS marketing.
Topics discussed in the episode:
- Melanie’s journey from traditional consulting to starting her own agency.
- The power of combining email and SMS to grow eCommerce brands.
- How Klaviyo empowers marketing teams to drive their email and SMS marketing efforts.
- Klaviyo vs. Attentive
- How Melanie structures her team so that they don’t get overwhelmed during a hyper-growth stage.
- How The Email Marketers have grown 4.07x through referrals, events, social content and SEO.
- LinkedIn content strategies to increase lead generation.
- Increasing friction in the discovery call process to minimize low-quality leads.
- How hiring an agency coach (Nick Eubanks) has helped Melanie.
- The Email Marketers plans for building a “well-oiled, German machine” by focusing heavily on process development and refinement.
- Creating a workplace people love to work by being proactive for clients and minimizing ad-hoc requests.
Presenting Sponsor: ZenPilot
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