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The Blueprint for Building a High-Growth Marketing Agency with William Ferreira

Gray MacKenzie
Gray MacKenzie is a dad of 4 and a true operations nerd who has spent the past decade helping agencies build more productive, profitable, and healthy teams.
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William Ferreira is the founder of Social Buff, a full-service digital agency that builds and scales direct-to-consumer (DTC) e-commerce brands. Since its launch in 2019, the business has taken countless companies to multi-million pounds in revenue.

In this episode, William and Gray discussed the tools and strategies Social Buff uses to operate efficiently while providing high-impact results, including a focus on metrics, process, and hiring the right talent.

In this episode, you'll learn:


  • Overview of Social Buff and their growth over the past few years
  • The key marketing channels Social Buff focuses on
  • The sales process and how Social Buff finds and onboards new clients
  • Tips for effective cold email outreach and positioning your agency
  • How Social Buff competes against larger agencies and freelancers
  • Identifying the point where e-commerce brands make the transition to hiring an agency like Social Buff
  • The tools that power Social Buff’s operations
  • The most important tips William would offer to other agency owners
  • How Social Buff tracks metrics and KPIs to evaluate the health and performance of their business

Presenting Sponsor: ZenPilot

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ZenPilot knows that you are tired of wasting time on trial and error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.

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Go to zenpilot.com to learn more.

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