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How PageLadder Doubled a Client’s Sales with an Agency Framework

Gray MacKenzie
Gray MacKenzie is a true operations nerd who has spent the past decade helping hundreds of agencies build more productive, profitable, and healthy teams by solving the core issues plaguing their project management.

To chat with Gray and have ZenPilot lead your team through the last project management implementation you'll ever need, schedule a quick call here.

In Episode 5, Robb Bailey from PageLadder shares how you can transform your agency from a custom project shop into a repeatable business.

Episode Breakdown:

The key is operating within a repeatable framework. Robb and his team use the Content Marketer’s Blueprint

Using a repeatable framework has changed how Robb runs his inbound marketing agency. Now, he comes to clients with a clear plan, a plan with a purpose. Operating with a repeatable system is the key to building a business rather than just building a job for yourself. 

This has made it easier for them to focus on the differentiating pieces of their marketing services, focusing on going above and beyond rather than searching for a proven way to deliver results.

At GuavaBox, we use the Inbound Marketing GamePlan that we have developed internally as our framework. It lays out the specific processes and steps that need to happen at each phase of a client engagement. Like Robb shared, this gives clients a proven framework to help them reach their goals. 

He shares how he uses the analogy of a swimming lane to teach clients the power of his system. This framework keeps the clients hyper-focused and always driving towards their goals. 

It’s essential as the agency to be guiding and helping your prospect. It may be easy to rely on them to tell you what to do or for you to blame them for not having everything together. The relationship requires you to guide them toward a destination and partner with them on their journey toward their business goals.

In this episode, you’ll find great information that you can apply to your agency or your life. Check it out, and be sure to hit Robb on Twitter (@RobbBailey) to thank him for sharing his time with the Inbound Agency Journey community! 

Books Robb Recommends:

Connect with Robb:

Tools Recommended by Robb: 

  • Slack – Robb’s new mantra is “Slack me instead!”

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