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Building Your Creative Fingerprint: Four Ways to Communicate with Your Audience Through Storytelling

Gray MacKenzie
Gray MacKenzie is a true operations nerd who has spent the past decade helping hundreds of agencies build more productive, profitable, and healthy teams by solving the core issues plaguing their project management.

To chat with Gray and have ZenPilot lead your team through the last project management implementation you'll ever need, schedule a quick call here.
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Do you struggle to create work that truly resonates with your audience? The ability to craft stories and messages that forge meaningful connections is what separates good creators from great ones. In today’s episode, host Gray MacKenzie sits down with storytelling expert Jay Acunzo.

Jay Acunzo, The founder of the Creator Kitchen, a membership program helping you push yourself creatively. He's also an author, speaker, and host of the award-winning podcast Unthinkable, where creative people take us inside the unconventional choices they made to break from best practices.

In this episode, you'll learn:


  • How to resonate with your audience by crafting memorable stories
  • Learn about posture and practice and what it means as an creative.
  • The four ways to communicate with your audience.
  • What stories should be focused on.
  • How to practice crafting stories and work on developing your own narrative style.
  • What does the Creator Kitchen community look like
  • Jay's recommended people to follow
  • The Unthinkable's Podcast Process

Presenting Sponsor: ZenPilot

If you're an agency owner or leader looking to level up your operations and maximize your team's potential, then we have the perfect solution for you.

ZenPilot knows that you are tired of wasting time on trial and error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.

So, what are you waiting for?

Go to to learn more.

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