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Becoming an Agency Expert Through HubSpot Academy with Kevin Dunn

Gray MacKenzie
Gray MacKenzie is a true operations nerd who has spent the past decade helping hundreds of agencies build more productive, profitable, and healthy teams by solving the core issues plaguing their project management.

To chat with Gray and have ZenPilot lead your team through the last project management implementation you'll ever need, schedule a quick call here.
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Kevin Dunn is the Manager of Education with HubSpot Academy. Kevin leads the professor groups responsible for partner and developer education. He also owns the Agency Partner Certification course and educates people about agency growth and success.

In addition to this, Kevin is a public speaker who delivers presentations at HubSpot’s INBOUND conference and agency events across the globe. Kevin also hosts the Agency Unfiltered podcast, where he discusses agency operations and growth with agency owners.

Here’s a glimpse of what you’ll learn:

  • Kevin Dunn explains how he got started at HubSpot and discusses his current responsibilities at HubSpot Academy
  • Why is the education component of HubSpot so critical?
  • Kevin talks about the inspiration behind the Agency Unfiltered podcast
  • Where are agency owners succeeding in 2021, and where are they struggling?
  • The benefits of hiring in-house vs. working with contractors or freelancers
  • What tech service would Kevin offer if he had his own agency?
  • Kevin discusses his recent interest in the LMS space
  • HubSpot’s unique infrastructure for creators working on the backend of an agency
  • The new initiatives coming to HubSpot in the next year

In this episode…

HubSpot has marketing, sales, and service software to help your business grow without compromise. But as an agency owner, there are multiple software companies vying for your attention. So, what sets HubSpot apart?

Kevin Dunn, the Manager of Education with HubSpot Academy, would say it’s the education component. The company’s built-in training helps agency partners know how to build integrations, price and package new services, and so much more. In a world of people who claim to be experts — why not learn from the best?

In this episode of Agency Journey, Gray MacKenzie is joined by Kevin Dunn, the Manager of Education with HubSpot Academy, to discuss the educational opportunities available through HubSpot. Kevin talks about where he sees agency owners succeeding and struggling in 2021, HubSpot’s unique infrastructure for creators, and the new initiatives coming to HubSpot in the coming year. Stay tuned.

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Resources Mentioned in this episode

Episode Transcript:

Intro 0:03

Welcome to the Agency Journey podcast where we connect with agency leaders to uncover the hidden systems and processes that drive their success. Now, let’s dive into today’s show.

Gray MacKenzie 0:18

Hey, it’s Gray, I want to let you know that today’s episode of the Agency Journey podcast is brought to you by Around. what is Around, it’s the video calling tool that’s lightweight, it’s playful, it doesn’t take up your whole screen. It saved me so much CPU usage. And I was a super early adopter round back in early 2020. And I’m so thrilled that they’re sponsoring the show, we’re still using it, it is the coolest internal communications tool that we’ve added in the past 18 months here at ZenPilot, we absolutely love it. I mean, our meetings a lot more enjoyable, the giffy integration is absurd, and really fun. And yeah, I think everyone’s kind of gotten used to here in the post COVID environment, the fact that people are working from home, but they have some super cool tech that’s baked in. Everyone talks about being AI based, they actually have AI based noise removal, camera framing and background cropping. So basically, you’re not seeing a big square rectangle of what your camera would be. It’s a circle that centers on your head and it cuts out the background stuff. And if you get people screaming in the background, I’ve got four kids at home. It’s going to cut out a lot of that noise. It’s absolutely awesome. So you can try Around for free go to around.com/agencyjourney. You sign up if you like it, shoot me your favorite filter, ask me for a link to my secret room. I love to hear from other agencies who are using it. I think this is an awesome tool for internal agency teams. Alright, let’s get back to the show. All right. Welcome into another episode of Agency Journey. I’m your host Gray MacKenzie. This week. I have the pleasure of bringing on Kevin Dunn, who’s the manager of education on HubSpot Academy and leads the team responsible for the partner in developer education. Fellow podcast host, we’ll get into that podcast Agency Unfiltered and huge Tom Brady fan. Kevin, welcome to the podcast. Thanks for joining us.

Kevin Dunn 2:04

Great, man. Thanks. Thanks for the intro. Thanks for having me on. Yes site to site the chat today. It’s gonna be fun.

Gray MacKenzie 2:09

Well, unexcited you working from home right now? I am. Yeah. And yeah, I think a lot of people are these days. So I am. Yeah, they’re very true. Especially right now. So he’s leaving you alone. For right now, though.

Kevin Dunn 2:19

Yeah. You know what he was just by my feet. Don’t know where he is, though. Yeah. So Sally is our five year old black lab. He likes to hang out with me sometimes. But we let him sleep in the bed, which blessing in a curse? So he’s probably up there right now.

Gray MacKenzie 2:31

That’s awesome. Well, I’m excited to have you on so your journey will give people kind of a little bit of context. First to orient you. For anyone who has not heard there’s going to be a lot of overlap. We come from the HubSpot ecosystem. So there’s still a number of spy agencies listening but a lot of non home spotters as well. You’re joining training with HubSpot started How long? Have you been at HubSpot now for five years? A little over five, maybe maybe like five and a half? I’d say yeah. So about five years. Yeah. Five years, started as a channel consultant working with agencies. And then how did you get moved into the inbound, Professor side and then the the partner education side of things?

Kevin Dunn 3:06

Yeah. So loved being a channel consultants like being able to work with solutions partners on the front lines, it was an awesome time really rewarding. When Academy was looking for a new solutions partner, Professor, so like a content creator, educational content creator, specifically for partners. To me, it was an attractive opportunity, because whereas it’s a channel consulting, you consult one to one, right, and I saw this academy role as an opportunity to consult one to many or like consult through a megaphone, so amplifying education and consultation. So it seemed like a really fun opportunity. And so about a year and a half after being a channel consultant apply for the role, worked with the academy team. And yeah, it’s been, it’s been on the academy team ever since.

Gray MacKenzie 3:53

So that’s what I was curious about was whether that was self prompted, which would have been my assumption, or if someone else chose you like, Kevin, you need to come up. Yeah, I

Kevin Dunn 4:00

wish somebody pointed me but I’m very much very much self self motivated.

Gray MacKenzie 4:06

That’s cool that yeah, that’s kind of your desire and passion to move into that. So maybe, if you don’t mind, just give people especially outside the HubSpot ecosystem who aren’t familiar yet. The 32nd recap of what you do at HubSpot today.

Kevin Dunn 4:21

Yeah, so since becoming a solutions partner, Professor, I now manage a team of partner professors and a developer professors. So I’m lucky to kind of be the head of the partner Academy of HubSpot Academy or the partner training side of the tool. What’s cool is that that was about solutions partner program gives our partners an entire section of the Academy in addition to the Academy, the courses and certifications that everyone else sees. So training built in made exclusively partners, how to sell how to demo, how to implement integrate, how to service how to price and package new services, a lot of cool training to be had there for our partners. And so I manage the partner professors who create that course curriculum. And then I also manage the professors again, who handle developer education. So, you know, leveraging HubSpot API’s to connect systems or build custom apps, as well as building on the front end and building on top of our CMS or CMS up. So that’s my team. Yeah,

Gray MacKenzie 5:19

that’s what I got. That makes sense. I think that’s the kind of underrated piece of not everybody, some agencies, I think appreciate it going into HubSpot. But one of the big differentiators for HubSpot has been the investment into education, both of us on the front end and then went back to the first version of inbound marketing, the book book containing especially for the agency program, and putting out a lot of resources, and there are resources that we’ve had plenty of guests on in the past to talk about the good, the bad, and the ugly head caters. Here’s things that in the past I was about to coach down that people may disagree with, but the only way to get better is by getting more bats and, and HubSpot has made a big investment into the education side on ongoing basis. And that’s paid off big time in terms of the program’s growing and, and customers.

Kevin Dunn 6:06

I mean, we want the partners to be true experts, right, like true subject matter experts as it relates to inbound and what the like the strategies and the tactics that the CRM platform of HubSpot enables, right and also to right, we want to create the space for differentiation. And if you’re going to be the absolute best web development shop, in all the land, let’s give you the the ability to certify the skills necessary and stand out whether you’re going up against other partners or or not having a partner so differentiation product expertise. It’s definitely what my team has in focus. And so hopefully, that’s coming out they’re coming through or the partners may be listening,

Gray MacKenzie 6:42

for sure. So where did the podcast come in the podcast, quick background, Agency Unfiltered you search for Agency Unfiltered, if I didn’t, one of your podcast players, we’ve had a lot of shared guests who’ve been on that show as well as on as well as on where did that idea come from? And then I’m curious to dig into some of the things that you’re excited to take, like, where’s where’s the direction for the podcast? Move forward? Now that you’re you got to be close to 50 episodes in, right.

Kevin Dunn 7:08

Yeah, we’re like right at 50 as we speak. So Agency Unfiltered, as you kind of teed up, interviews, leaders, managing partners, like C suite executives, like leadership, folks, at agencies or CRM integration companies or any types of partners that HubSpot has. And we just bring them on the show interview, and get to learn about, you know, what they what they’ve gone through, for better or for worse, some of the tactics, some of the things that they’ve operationalized that seemed to spark scale or growth. Basically, the idea came about feedback from just partner saying, like, we want to hear from and learn from other partners. And listen, I’ve never been the CEO or a founder of solutions partner, organization or an agency. And so we just wanted to create the space for folks that have gone through it and lived it to share their stories, and hopefully find some good sound bites or learning opportunities for others. As you know, the solutions Partner Program is a diverse set of business types, and some are big and some are small, some are brand new, some have been in business for decades. And so there’s just so many different perspectives on how to grow and scale a business. And partners want to hear that. So I took the opportunity to shove a mic in front of their faces and extract what we could. Yeah.

Gray MacKenzie 8:28

Were you on board for the podcast right away? Because you got a great voice and great conversational style, or the podcast itself? Did you know that going into it?

Kevin Dunn 8:36

Or, you know, I know, you know what, I just I’m a big I like content, right? I mean, I wouldn’t be on the HubSpot Academy team. If I didn’t like being on content, I think. Yeah, I think being a podcast host, I knew the value would be there if we could build it the right way. And I figured that I’d be able to hone my skills over time to just unlock and enable these partners to share their expertise, right, I have the easiest job in the world, I just have to ask the right questions and get out of the way. And so I think the the real skill set of being a podcast host is clarity around your questions, and then just zipping it. And you could probably say the same thing. So yeah, I didn’t lead with it thinking that, you know, I would be any sort of stunt at it just I knew it would be valuable for partners, if we can, you know, get a microphone in front of folks that have found success. Yeah.

Gray MacKenzie 9:23

Yeah, that makes a lot of sense. What so especially here recently. I’m curious to dig into some of the trends in terms of what you’re seeing from the agency conversations that you’re having right now. And obviously specifically in the HubSpot solutions, partner space, that we’re recording this and if q2 2021. Coming off at least three, maybe for a lot of agencies, four consecutive, really good quarters of agency growth. I want to start kind of on the challenges side, are there what are the kind of major recurring challenges that you’re hearing coming from agency owners?

Kevin Dunn 9:59

Yeah, you know, I think I’m hearing a lot about service consolidation. And I think it’s just a matter of really reflecting on this just one, I think I have a couple. But I think the first is about like the services that you offer and who you offer it to, and determining, like, Okay, do we want to continue being everything to everybody? Or should we should we really pull back our menu, reflect on what we’re truly the best at and who were the best fits for that service offering, and then just really double down on that. And I think over the last few years is really easy to just expand service offerings, marketing agencies wanted to help with sales services. But then they wanted to help with integrations between platforms. And then they wanted to connect third party apps on top of whatever system they just migrated them to, and then rev ops as a persona that they should target. And so how do we unlock or reduce silos between teams? And so it’s really easy to expand your menu of services. And so I think the trend we’re starting to see is folks realize, like it’s too much bloat, it’s impossible to remain profitable, and deliver great work in a timely fashion for everything. So going against the grain and pulling back. I think that’s, that’s one of the big things. Yeah,

Gray MacKenzie 11:11

that makes sense. Really good. I was listening a couple weeks ago, I don’t know when this episode came out, both seem to Heather Park’s story. Yeah, Heather Park, my goal, run rent bridge. But talking about going super deep into the property management space, and don’t going deep on that niche. And you got a mix of folks. Remington Begg been on. So you have a little bit of a different take and be on the way to niche then someone like Heather would, which is the cool part about kind of seeing that. And then

Kevin Dunn 11:41

like builder funnel, they’re like, no, it’s all the way and Remington Begg too, right? It’s all the way in our name. You know what I mean? Like, that’s how dedicated I mean, the folks that niche, I mean, those niches are riches, right? There’s riches to be found in niches, and so they double down on it. But what’s fun about working with partners to your point, too, and probably you see this as well, is that you start to get conflicting opinions. And that’s, I think, where the best stuff happens, because there is no right right way, you know, being hyper verticalized, or like finding a niche, like, that’s not the best fit for necessarily everybody, but those that do do it in find success. So I think having the opportunity to have different perspectives or conflicting opinions is probably one of the funner parts of the job.

Gray MacKenzie 12:21

Yeah, not totally. But on the upside, what are you hearing is kind of consistent wins or themes for where agencies are receding.

Kevin Dunn 12:29

I mean, I think everyone’s hands were kind of forced over the last 18 months. But I think everyone has to embrace remote. And I think there’s a couple different levels to that one, like enabling your existing team to work remotely, and like baking it into the culture of your team. I think you have to rethink the office space and what it means. But at the same time, I think embracing remote working like a remote workforce opens up the talent pool. So it’s like, okay, your existing team, I would imagine, for the most part, unless you’ve had this baked into your core from the beginning, the majority of your team kind of all lives close to where your office is, or was. But now if you’re going to embrace remote and like layered into your culture, deep into your culture, you can start to source talent from any pockets, right, any pocket of the country or the world. And so I think what it means for the talent, pool, and work life integration and the results your team can produce. I’m seeing a lot of folks now pivot to either hybrid or fully remote. Again, but I mean, you know, everyone’s hands were kind of forced on that front. But yeah, it’s a good thing. I think

Gray MacKenzie 13:38

it’s a it’s been the marketplace more competitive, we’ve been remote since 2014. And that used to be an advantage. Now, that’s just the status quo. So that’s one advantage other marketplaces significantly more competitive.

Kevin Dunn 13:50

All I mean, it’s easier said than done to, right. I mean, I’m sure you know, a lot of these agencies have, you know, you have your coffees, you have your snack bar, maybe you have your ping pong table, and like, you know, it’s it’s deeply rooted into your culture. And so you have to rethink what it means like what is a hybrid or remote culture look like for your team? What are the benefits now look like? Like, what’s the value of joining your team if they don’t get those things? And so, I mean, it’s easier said than done. But I’m seeing a lot of folks embrace it, which is great.

Gray MacKenzie 14:19

And I put you on the spot with a couple questions. These are the controversial ones, you can dance your way. dancer, what is it? One thing is you’re interviewing, not just interviewing folks, but talking about partners in general. Is there one or it can be a couple things. There may not be one theme either. But is there something that sticks out is like Oh, why don’t they all do this? Or like here’s one mistake that they’re making the I see over and over.

Kevin Dunn 14:43

It’s hard to generalize. No two partners are the same as you know. But I would say that people should be open to hiring employees that won’t directly like be open to non billable hour. employees, you know what I mean? hiring, you know, BDR support the sales effort somebody to handle HR or culture. Even just like specialty hires, right. I think a lot of folks freelance or contract out developer work when I think there’s a ton of value to add, when you have a developer in house, right. And so I think just rethinking the way you build your org chart and prioritize hires, not every single hire, dedicated, go directly to billable hours for client delivery. So thinking outside the box on that front, that’s probably one thing.

Gray MacKenzie 15:34

I think that’s a great one. I think you think back to like the marketing role and impact. Brandon design was one of the first HubSpot partners to really scale extremely quickly. And a big part of their story was, hey, we hired a full time marketer in house jumping just market be our marketer. Right, right. Exactly. Right. Yeah. That’s that’s a great a great point.

Kevin Dunn 15:56

I think that expands to to leadership positions. And I think there’s an opportunity where if somebody climbs the career ladder, it’s okay for them to be less, less time dedicated to billable hours for clients and more strategy and subject matter expert, you know, what I mean, like leadership positions, I anyways, I think you can think beyond just the billable hour. And I think impact brand design is a really great example too, with a marketer, right? And they’re gonna market us and that’s their full time job and unlocks growth. Right? That makes a lot of sense.

Gray MacKenzie 16:29

If you were start, if you left HubSpot, and you had to start an agency, which To be fair, and agencies, potentially at this point, I won’t speak for you, but potentially, when the last business types you would start having seen the journey on the other side, purely from an enterprise value perspective, you have the option of starting a sass company and different company, you’d probably choose that over a agency unless you’re passionate about the agency space. Is there a specific service that you’d offer or specific tech partners that you choose? Yeah.

Kevin Dunn 17:02

I think that man, it’s like, you mentioned that we’re recording this right at the tail end of q2 here. And it’s so it’s like, it’s so buzzword II to say that I think that if I had to pick some sort of like service specialty, like I think people really need help with tech stack consultancy. Tech stack, migration or integration. And then honestly, when it comes down to, again, we’ve been using this term rev ops or revenue operations a ton. But really, that just comes down to what removing the silos between functions at your business, and ensuring that the data is consistent across all teams. They’re provided. There’s clarity, it’s reportable. And it speaks similarly to all systems they use. So just this whole sort of tech stack, strategic consulting, revenue operations, enablement. I mean, I think that’s, that’s where a lot of businesses are struggling. And that’s probably the direction I go. Yeah. Now, that’s just assuming that I would even have the specialty or the expertise to make that happen. But I would surround myself with the people that could write right, but that’s probably that’s probably where I’m spending my time. Well, it’s interesting. You’ve got Remington Begg from impulse creative who we’ve had on the

Gray MacKenzie 18:15

podcast. They’ve gone super deep into robots, or like Connor Jeffers and the team at Apple to date, another one who have gone down that same. Same journey. And there’s like, I mean, in any year, there’s these different buzzwords like is ABM. Is it revox? Is it.

Kevin Dunn 18:34

Email marketing? klaviyo is conversational engagement was a big one for a long time. It still is, but you know what I mean, for sure, but I think I think rev ops has lasting power. It’s not so much a hot strategy or like a hot tactic, you know, versus like, no, this is a long form, value add that companies need help with, right, their tech stacks are cobbled, everyone’s operating in silos teams don’t work together, speak together, or speak to each other, leverage the same data points are using the same tool. So anyways, that that’s Yeah, he has a huge need for that.

Gray MacKenzie 19:07

It makes a lot of sense when you say, tech stack consolidation or integration. Are there specific tool sets or areas that you think are more like high opportunity areas than others? You know, what? I think they’re, I

Kevin Dunn 19:26

think there’s an opportunity I’m really interested. I mean, again, based on the role and the team and the company that I work on and work for the LMS space is really interesting to me. And obviously, I think there’s a ton of value in having a front end LMS for your prospects or customers to learn to get better at to certify their skills, right and to validate their knowledge. There’s their skill set their expertise, but but I don’t think that we can nerd out on Education Development for a moment. But the front end LMS is a little different from the way in which you can store As an author in like revision control and update your content education, right, so I think one of the things that HubSpot Academy is going like actively working on is ensuring that all of our educational content is up to date, something changes a strategy, a funnel turns into a flywheel or a tool changes. And we preview that tool in in a product tutorial or a walkthrough. And so I think there’s just a an opportunity for having a really remarkable creator experience on the back end of an LMS. But also making sure that as a company, you host education courses, content for your customers or your prospects. Because, you know, education helps people self paced on demand, education, helps all of those folks become more successful. So anyways, that’s a long winded answer. But I think there’s a there’s an opportunity with LMS. Specifically,

Gray MacKenzie 20:50

I like it. I think there’s a big play there. Andrew Hong and Tobe Agency was just on podcast, and they’ve got a podcasting course or for their customers pre built on teachable prospects can go through and read it. Obviously, some percentage of those people want help, they won’t actually want to do all the podcast production themselves. Have you seen any other good agency examples? We’re doing our second year end, you guys have a very well built out LMS, set up at HubSpot, but many agencies who you’ve seen that using

Kevin Dunn 21:23

or saw you mentioned, you mentioned Remington a couple times, and I think the sprocket talk experience. I know they have like the LMS template or like plug in, so folks can use it on HubSpot. I think they’re another great example. I think what I mean, actually, it’s it’s funny that a lot of the names that we’ve already talked about, but I think with impact Plus, there’s there’s a whole there’s a whole community built around education. So I think they do a great job. But candidly, I’m seeing a lot of SAS organizations invest in this as well. And so you’re starting to see customer education teams in academies pop up all over the place in the SAS landscape. Because again, there’s just a ton of value to be had there. So Right,

Gray MacKenzie 22:04

right, that makes sense. Our You, you, you talk about something that I haven’t heard anyone else talk about on the podcast, which is kind of a great experience on the backend for creators, and versioning and revision management side of things. What does that look like at HubSpot? or How are you building out that that infrastructure internally?

Kevin Dunn 22:26

Yeah, so I mean, you have to think of things in like three ways, right? The tools that you use, the tools and systems, and then the processes as well as the pool systems processes. And so we try and be as intentional as possible. I think there’s a balance between overly prescriptive process and having some flexibility based on I mean, every professor on Academy is going to ideate, an author and project managers just slightly different. But I think it really comes down to tools and systems that enable revision control. For us, that also means revision control by language, because obviously, we have customers globally. So we’re thinking beyond just English based education here, but so we have a stored system that enables that. And then we also have just very prescriptive process with some flexibility there enable but just a process in which we want folks to adhere to for an update methodology, if you will. And so that starts with Okay, how do we mark something as either up to date? Or like, what are the flags? What are the things that officially moves, and up to date piece of education to requiring an update? And once that triggers, how do you project management? What are the steps? What are the teams you have to collaborate with and work on? And then once the update happens, okay, how do we distribute that set that live? Who do we alert that internally and externally, etc. So tools and systems and process and it just, you know, like novocaine? Give it time? It always works? Right? That’s a Remember the Titans quote for

Gray MacKenzie 23:46

what? What’s the size of the how many different professors are on the team internally?

Kevin Dunn 23:52

Yeah. So the Education team that we have, there’s, I’ll just give you a quick kind of like, lay of the land of organizationally, but we have, you know, professors that we’d say handle our customer education, something like the content marketing, certification, email marketing, just education available to all. We have the partner professors, we have the developer professors, and then we’re expanding like expanding our international professors. So folks that build or localize or build education for Spanish speaking audiences, French, German, etc. And then in partnership with all these Professor groups, we have a content operations team. And so they help us with instructional design support, content editing, content review on QA on so I think with all of those kind of pockets or sub teams, our education group is probably like 3030 people or so. Wow.

Gray MacKenzie 24:37

Yeah. Yeah, that makes sense, then that that experience has to be pretty dialed in and there’s some strong systems,

Kevin Dunn 24:43

you know, it’s a it’s like a it’s like a duck swimming in a pond and everything looks very calm, right. But if you look underneath the water, the legs are kicking pretty, pretty furiously. So I mean, we’ve it the team does great work in many languages, and in many Like to solve for many learning objectives or learning outcomes, but it’s it’s fluid, you know, processes change. things always have to be reworked. There’s always opportunities for optimization. That’s, I mean, that’s the fun stuff,

Gray MacKenzie 25:13

right? That’s awesome. any big over the next 612 months, whatever it is any big initiatives, or you guys coming out that you’re allowed to talk about publicly?

Kevin Dunn 25:24

It’s a good question. I’ll give you this. Something that this is just a person like, this is what I would love to see roll out for us. And I think we’re going to try and put calories into this and see if we can make it happen. Because I know partners specifically, are really looking for help and guidance and support, and around building curriculum based on the role or employee type. And I really want to get to a place where we make that way easier. So if I’m bringing on an inbound strategist, or a new sales rep, or a new HubSpot developer, like we can get, they could go to HubSpot Academy and have kind of the recommended learning path for those roles, including, hey, here’s the baseline knowledge. But here’s where you could actually grow, right? I mean, if you think of like a T shaped employee, it’s like, here are the things you need to go depth like deep end, but here are some additional skills that you can build it. So anyways, curated Learning Path role based learning paths, that those are those are things that that I really want to see happen. So

Gray MacKenzie 26:27

hopefully more to come. Thanks, ah, says a huge opportunity there in the agency space for especially around account management. That strategy is so broad. I mean, all the rules, there’s opportunity, but that’s one of the ones that comes up in our world, most frequently is where can I go? And where can I put my account management team and go through?

Kevin Dunn 26:45

Right, the soft skill development, but also like any nuances that they need specifically, I mean, in my world HubSpot, right, but I mean, there’s still some soft skill development that they would need as well. And I think the question is, too, and I think there’s a, as we talked about LMS is or like education, I think there’s an opportunity for agencies to formalize and to operationalize the training that they need that’s specific to them, right, like you can point folks to HubSpot Academy, but our courses are never going to teach them how to use your time tracking software or like your intranet or like your, you know, preferences for client communications or things like that. And so there’s an opportunity there to build self paced on demand modules for new employees and pair it with SAS based education as well. So for sure, I would definitely do that.

Gray MacKenzie 27:31

As we’re wrapping up, Kevin, so the podcast people search for Agency Unfiltered or I think it’s academy.hubspot.com/agency,

Kevin Dunn 27:40

agencyunfiltered.com will definitely drop you there. But Spotify, Apple podcasts, yeah, we’re about 50 episodes, wide range of topics. There’s been some really interesting, really interesting stories that like you couldn’t have even teed up. If I was a, you know, a movie director or like a script producer, something like there’s some stories there that just they blow my mind that folks have been able to experience and then like, pivot around and solve for so. Agency Unfiltered, try it out.

Gray MacKenzie 28:11

Awesome. I’ll get two last questions for this to be quick. First of all, I’m favorite Dave Matthews Band song, man.

Kevin Dunn 28:19

So so just for context, your big Dave Matthews Band fan prime I’d rather I don’t even know if I want to say how many shows I’ve seen on air here but a ton, like a ton. And so, good question. There’s too many. It depends on the mood you’re in on the spot the point but tripping baling, stripping buildings is always a good one. You can’t go wrong with tripping Billy’s maybe the stone as well.

Gray MacKenzie 28:43

There we go. conditions and I couldn’t have you on a nine SS question to wrap up. What is the weirdest part of HubSpot life? The weirdest art of spotlight man I know it’s like it’s good to do. I’m having the reaction every single agency owner has on the on the podcast if they haven’t listened.

Kevin Dunn 29:04

Yeah, so as quick context I asked this question What’s the weirdest part of agency life to every single guest and it’s also a good barometer to tell if they’ve heard past episodes cuz like some folks come prepare like, oh, you’re the answers. I’m like, like me right now. They’re like what? But I’ll tell you this man, I think not the weirdest part of HubSpot life for me right now. Again, this is the end of q2 here. But my wife is actually 38 coming on 39 weeks pregnant. And so I’ve been navigating the parental leave policy of HubSpot. And we’re also approaching a week of global rest called HubSpot on blog. So I’m about to take a substantial amount of time off. And so it’s been weird, but it’s also an interesting kind of Lan Lan. Just get everything set up making sure that everyone has their new escalation points, meetings and inflight projects and everything squared away and so It’s been really weird for me is I’m only a few days away from taking all this time off. It’s like well might, you know, it’s my hands are off the wheel. So it’s a it’s a pretty surreal feeling.

Gray MacKenzie 30:09

That’s awesome. Congratulations. This is just the first. Yeah, our first Yeah, so it’s gonna be a little girl. Yeah, that’s awesome. Congratulations. That’s

Kevin Dunn 30:16

my wife’s. My wife’s glad that it’s a girl because Dave Matthews done. I don’t know if I would have been able to get her bought in on that day.

Gray MacKenzie 30:24

That’s awesome. Well, Kevin, thanks for coming on. Thanks for being generous with your time. This has been great and really appreciate you having me on

Kevin Dunn 30:29

there. Of course, happy to be on. It’s been always fun chatting about agencies about LMS education. I mean, you’re speaking my language here. So it’s been fun. Thanks for having me on. Awesome. Thanks, Kevin.

Outro 30:40

Thanks for listening to the Agency Journey podcast. Visit agencyjourneyinsiders.com to join the podcast community and be sure to subscribe for future episodes.

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