How to Decide if Your Agency Should Become a HubSpot Partner
Once you decide that you are going to be offering inbound marketing as a core service you need to figure out which marketing automation platform to partner with.
Most platforms have a partner or affiliate program, with HubSpot leading the way in popularity.
Our agency has been a HubSpot partner for the past 7 years. Agencies who are beginning to offer inbound services and are interested in using DoInbound to manage their client work will often ask me if HubSpot is the best platform to partner with.
We get asked this so much Gray and I decided to do a podcast episode dedicated to it.
Know Your Clients
We love HubSpot, but to be honest, it isn't right for every agency to become a HubSpot partner. The single greatest factor for deciding whether or not to become a HubSpot partner is your clients.
If you are going to be pursuing the same types of clients in the future that you have already been serving then the decision will be easier. If you are breaking into a new target group of customers then you have a little more research to do.
Different clients have different needs. Small clients with budgets of $2,000-3,000 dollars per month are not going to enjoy paying an additional $800 per month for marketing automation software. Selling them on using HubSpot will likely cut into their budget with you or turn them off from working with your agency.
If your future and current clients are more in the $5,000-15,000 per month spend then adding the cost of HubSpot on top of that is going to be less of an issue.
HubSpot stands out because it quite literally is an all-in-one solution. We build the websites, set up the marketing automation, manage social, and manage leads all through the same platform.
We have partnered with and used other marketing automation platforms in the past as a way to save money, none of them do it all, or nearly as well as HubSpot does.
It is important to note that none of the other platforms give you the personal support or training that HubSpot does either. If you are new to inbound it can be overwhelming, HubSpot has tons of resources to help you navigate through the transition.
HubSpot is a premium platform and therefore includes a premium price tag. That is why it is important to make sure your clients have a large enough budget to justify the value.
When we were first getting started our clients had small budgets. We decided to try less expensive alternatives and quickly made an important discovery. Lower budget clients require more work and time spent then higher budget clients. The micromanaging was unbearable.
That is the single greatest reason that we decided to stick with HubSpot. The smaller clients were not worth the time and effort. If a company was too small for HubSpot, that meant they were too small for us.
Combine that with the fact that now we only had one platform to master and now we have a winning recipe.
If you are trying to make the decision about whether or not to use HubSpot and are worried that your clients can't afford it, really think about if those are the types of clients you should be spending your time with.
In our personal experience, they weren't.
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