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Podcast hosted by Andrew Dymski & Gray MacKenzie


Crafting Agency Core Values and an Organizational Chart

Agency Framework Mini-Series:

  1. Creating an Inbound Marketing Agency Framework 
  2. Crafting Agency Core Values and an Agency Organizational Chart (This episode!)
  3. Creating a Client Journey 
  4. Agency Scorecards and Standardized Meetings

You can't run a successful inbound agency without a great team. As agencies, our rate limiting factor is our people. To grow, we need to be able to optimize their outputs. This means having the right people in the right seats.

But this isn't a simple task. It can feel overwhelming to a young agency just getting started. It can feel like you're too late if you're an agency that has already started hiring, but made some mistakes.

Don't worry, it is never too early or too late to start thinking about your agency culture

Before you start hiring people, there are two things you must do: 

  1. Spend time defining your agency core values
  2. Craft an organizational chart with clearly defined roles and job descriptions

In this episode, Gray and I chat about the process we followed when creating our core values here at DoInbound. We walk through the process you can follow to put a plan in place to build your dream team. Enjoy!

Andrew Dymski

Andrew Dymski

I'm a Founder at ZenPilot where I help marketing agencies buy back time by developing the processes and systems they need to scale without reinventing the wheel for every client. I'm co-host of the Agency Journey podcast where each week we interview an agency owner, consultant, or author. I'm also a founder at GuavaBox, an inbound marketing agency.