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Spencer Powell on Vertical Specialization and Agency Podcasting

Spencer Powell is the President of Builder Funnel, an inbound marketing agency in Colorado Springs, Colorado. Spencer joins us on the podcast to talk about the very targeted niche that Builder Funnel has identified, their podcast strategy specifically meant to reach that niche audience, and the multi-generational history of Builder Funnel

Builder Funnel provides sales and marketing services to homebuilders, remodelers, and contractors. Spencer shares how specializing in a narrow industry has not only created leverage in the marketing and sales process, but has also created a ton of efficiency in the delivery side of the business.

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5 Practical Leadership Lessons Agency Owners Can Learn from General Eisenhower

General Dwight D. Eisenhower was one of the most respected military and political figures of the 21st century. In the face of overwhelming odds, he work to bring together diverse groups of people to accomplish what most viewed as impossible.

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PPC and Leading Clients Through a Defined Journey with Tom Pritchard from Skypoynt

Tom Pritchard from the Australian-based digital growth agency, Skypoynt Digital, joins us on the podcast this week to share his story and client journey.

Skypoynt is a fully retainer-driven agency, with PPC at their core. To augment and enable their PPC services to deliver the highest ROI for the customers, Tom and the team lead their customers through a journey that begins with paid ads (which continue throughout the client journey) and landing pages, digs into Growth-Driven Design, and then continues into content marketing, inbound, and sales enablement. 

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The #1 Reason Agencies Can't Sell and the MoneyPath Growth Strategy

Todd Earwood, CEO of MoneyPath Marketing, joins us on the podcast to share his story, specialization strategy, and how he manages to run MoneyPath, HalfCourt Ventures, and still find time to work on new products.

At MoneyPath, Todd and his team offer only two core service types: highly technical backend integrations and a few types of campaigns that marry sales and marketing to drive revenue.

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Combining the Power of EOS and Agile at Your Agency with Jared Harris

In this episode we're excited to welcome Jared Harris from New Perspective. In our conversation Jared shares how New Perspective made the evolution to Agile for managing their client projects

One big piece of insight that stuck out to me after chatting with Jared was the importance of a retrospective. This is a time each week where you meet as a team to discuss the past week. Since they had already implemented the EOS, the team easily transitioned from a highly structured level-10 meeting to a more free flowing retrospective. 

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The Flywheel Model and Service as a Growth Center? Moby Siddique from RedPandas

Moby Siddique from RedPandas Digital joins Gray on the podcast this week to dig into an array of marketing topics and a look forward at 2019.

Conversational Marketing is growing quickly and consumer expectations are evolving alongside it. Having a chat widget on a site (like this one) is no longer a major differentiator. An actual human who responds quickly and helpfully, however, is still a major differentiator today -- though hopefully that becomes commonplace in the future and bot intelligence continues to improve so users can more easily get the information they seek, when, where, and how they want it.

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How Agency Owners Can Provide the Structure Their Team Members Crave with Clodagh Higgins

There is a distinct mindset difference between agency owners and their team members. Being an entrepreneur brings a natural tendency to thrive in uncharted waters.

We love to go out and create new things. This idea brings us life and keeps us moving forward.

But what brings us life can set others up to fail. 

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Worksheet: How to Deal with the Stress and Pressure of Agency Ownership

Pete Brand is back for a second appearance on the Agency Journey podcast. Pete initially came on the podcast in episode 146 to talk about his agency, MINDSCAPE, and their data and analytics-driven approach to marketing and servicing clients.

In this episode, Pete shares his personal story and lessons learned about dealing with the stress that comes with agency ownership, plus practical steps to approach and overcome your anxiety.

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LIVE Sales Role Playing Exercise and Selling to Value with David Weinhaus

Most agencies that struggle with sales are struggling because they're selling the wrong thing.

Let's say you design websites. You may think that a website is what you're selling in the sales process.

But no, you're not really selling a website.

You're really selling the outcome that the prospect is looking to achieve. The website is just the leverage to get you there.

The value in the prospect's mind needs to align with the value you're selling.

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Why Marketing Agencies Should Forget Deliverables and Deal in Transformations

This is the first installment of a new segment on the Agency Journey podcast called #AgencyVision.

Each week Gray and I come to you with one big idea.

So many agency owners are sucked into their agency all the time. They're so committed to client work, client fires, and #agencylife that they never take the time to think about the business their building.

This is can be a long and lonely road!

#AgencyVision is your time each week to pull out of the weeds and consider topics and ideas that impact your agency from the 10,000 foot level.

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