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Leveraging the Predictable Performance Methodology with Pete Caputa

This episode of Agency Journey is brought to you by The Digital Project Manager School. Upcoming classes kick off on November 4th, 2019. Learn more about this training opportunity here.

Pete Caputa, CEO at Databox and former lead of HubSpot's Agency Partner Program, joined us for an interview about the Predictable Performance methodology and advice for agency owners.

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Growing Revenue by Focusing on Ideal-Fit Customers with John McTigue

This episode of Agency Journey is brought to you by The Digital Project Manager School. Upcoming classes kick off on November 4th, 2019. Learn more about this training opportunity here.

John McTigue from Riptide Business Press joined us for an interview about growing agency revenue by focusing on ideal customers.

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Kevin Barber on Building an Agency Brand That Stands Out from the Crowd

This episode of Agency Journey is brought to you by The Digital Project Manager School. Upcoming classes kick off on November 4th, 2019. Learn more about this training opportunity here.

Kevin Barber, CEO at Lean Labs, joined us for an interview about building an agency brand that stands out from the crowd and how to sell growth to clients.

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Tim Delhaes from InboundLabs on Fixing the Gig Economy

This episode of Agency Journey is brought to you by The Digital Project Manager School. Upcoming classes kick off on November 4th, 2019. Learn more about this training opportunity here.

Tim Delhaes from InboundLabs joined us for an interview about fixing the gig economy and building a more meaningful, more productive workforce in the 21st century.

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Digital Project Management Training for Agencies with Ben Aston

This episode of Agency Journey is brought to you by The Digital Project Manager School. Upcoming classes kick off on November 4th, 2019. Learn more about this training opportunity here.

Ben Aston from The Digital Project Manager joined us for an interview about the agency landscape, project management tips for agencies, and his experience working both at agencies and with them.

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How to Repackage Agency By-Products and Leverage Them as Assets for Profit and Fun

Most agencies go about their days living on a treadmill. They're focused on completing the deliverable list for each client, just trying to survive. 

What they don't realize is that they're leaving hundreds of thousands of dollars in the dust. 

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How to Quit Following Client Demands

This is the eighth post in a series on the Agency Freedom Manifesto.

In the last post, we discussed how to train better clients via your sales process.

Today, let's tackle the next step in the client journey — once you're working with a client, how do you lead the strategy and not simply follow your client's demands?

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Train Better Clients With Your Sales Process

This is the seventh post in a series on the Agency Freedom Manifesto.

In the last post, we worked through how to get paid for what you know, not simply what you can do.

Today, we're working on setting the groundwork for healthy client relationships from the very beginning, your sales process.

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Get Paid for What You Know, Not Simply What You Can Do

The traditional broken agency business model says that you should be paid for what you do for clients.

Trading time for money is no way to deliver value. 

When you package your expertise into the solution to your ideal-fit client's costly problem, then you've changed the game.

Now you're valued for what you know — your expertise. This unlocks a host of benefits and we'll unpack three of these benefits in this post.

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Sell the Solution, Not Services

You do yourself a huge favor when you help one ideal-fit client solve their costly problem

When you get this specific about who you help, you can apply your creative and problem solving energy to creating the fastest path to their desired outcome.  

This shift in positioning removes your services as the center of your business and replaces them with the ideal-fit client. 

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