In Episode 5, Robb Bailey from PageLadder shares how you can transform your agency from a custom project shop into a repeatable business.
The key is operating within a repeatable framework. Robb and his team use the Content Marketer’s Blueprint.
Using a repeatable framework has changed the way that Robb runs his inbound marketing agency. Now, he comes to clients with a clear plan, a plan with a purpose. Operating with a repeatable system is the key to building a business rather than just building a job for yourself.
This has made it easier for them to focus on the differentiating pieces of their marketing services, focusing on going above and beyond rather than searching for a proven way to deliver results.
At GuavaBox, we use the Inbound Marketing GamePlan that we have developed internally as our framework. It lays out the specific processes and steps that need to happen at each phase of a client engagement. Like Robb shared, this gives clients a proven framework to help them reach their goals.
He shares how he uses the analogy of a swimming lane to teach clients the power of his system. This framework keeps the clients hyper-focused and always driving towards their goals.
It’s important as the agency to be guiding and helping your prospect. It may be easy to rely on them to tell you what to do, or for you to just blame them for not having everything together. The relationship requires you to guide them towards a destination and be a partner with them on their journey towards their business goals.
You’ll find great information that you can apply to your agency or your life in this episode. Check it out and be sure to hit Robb up on Twitter (@RobbBailey) to say thanks for sharing his time with the Inbound Agency Journey community!
Books Robb Recommends:
- Built to Sell by John Warrillow
- Work the System by Sam Carpenter
- Miracle Morning by Hal Elrod
- 5 Minute Journal