This is a guest post from Pete Caputa, CEO @ Databox. Pete is a long-time friend to ZenPilot and the whole inbound agency community. He has worked with thousands of agencies over the years. This guy knows what he is talking about. To see Databox in action, check out their feature on Agency Toolbox. Enjoy! - Andrew @ ZenPilot
When I started offering marketing services to small businesses in the early 2000s, reporting results to clients was pretty simple. I’d just ask them, “Did our work get you any sales leads?” and if they said “yes,” I’d go do more work for them.