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Articles by Andrew Dymski

I'm a Founder at ZenPilot where I help marketing agencies buy back time by developing the processes and systems they need to scale without reinventing the wheel for every client. I'm co-host of the Agency Journey podcast where each week we interview an agency owner, consultant, or author. I'm also a founder at GuavaBox, an inbound marketing agency.

Recent Posts:

How to Unlock Hidden Revenue for Clients with a Non-Traditional Agency Model

In this episode we're joined by Tristan Ruml from Tortuga. Tristan is a former member of the ZenPilot team. When we were in the midst of our transition from DoInbound to ZenPilot, we had to let Tristan go.

This is the story of how he rebounded and discovered an unconventional niche that he loves!

Tristan knew he didn't want to build the traditional agency. But he didn't have a clear vision for what he was going to build.

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#AgencyVision: Kill the Competition by Dialing in Your Agency Messaging and Positioning

As an agency owner, there are three fundamental questions that you must be able to answer with absolute clarity and certainty: 

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5 Practical Leadership Lessons Agency Owners Can Learn from General Eisenhower

General Dwight D. Eisenhower was one of the most respected military and political figures of the 21st century. In the face of overwhelming odds, he work to bring together diverse groups of people to accomplish what most viewed as impossible.

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Combining the Power of EOS and Agile at Your Agency with Jared Harris

In this episode we're excited to welcome Jared Harris from New Perspective. In our conversation Jared shares how New Perspective made the evolution to Agile for managing their client projects

One big piece of insight that stuck out to me after chatting with Jared was the importance of a retrospective. This is a time each week where you meet as a team to discuss the past week. Since they had already implemented the EOS, the team easily transitioned from a highly structured level-10 meeting to a more free flowing retrospective. 

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How Agency Owners Can Provide the Structure Their Team Members Crave with Clodagh Higgins

There is a distinct mindset difference between agency owners and their team members. Being an entrepreneur brings a natural tendency to thrive in uncharted waters.

We love to go out and create new things. This idea brings us life and keeps us moving forward.

But what brings us life can set others up to fail. 

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LIVE Sales Role Playing Exercise and Selling to Value with David Weinhaus

Most agencies that struggle with sales are struggling because they're selling the wrong thing.

Let's say you design websites. You may think that a website is what you're selling in the sales process.

But no, you're not really selling a website.

You're really selling the outcome that the prospect is looking to achieve. The website is just the leverage to get you there.

The value in the prospect's mind needs to align with the value you're selling.

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Why Marketing Agencies Should Forget Deliverables and Deal in Transformations

This is the first installment of a new segment on the Agency Journey podcast called #AgencyVision.

Each week Gray and I come to you with one big idea.

So many agency owners are sucked into their agency all the time. They're so committed to client work, client fires, and #agencylife that they never take the time to think about the business their building.

This is can be a long and lonely road!

#AgencyVision is your time each week to pull out of the weeds and consider topics and ideas that impact your agency from the 10,000 foot level.

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Why Agencies Struggle to Scale (and How to Fix It)

Two weeks ago, Gray and I released a podcast about our rebrand from DoInbound to ZenPilot. If you haven't heard that story yet, you can catch up here

In that episode, we brought you into our decision-making process. It is a big deal to change your focus and your offering.

It was a hard and stressful process. And we know we're not the first or the last set of business owners to go through that. 

So this week we wanted to share the second half of the story. We want to share what has us excited about the future! 

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Our Rebrand Story: Meet ZenPilot

Today we have some news to share. This announcement has been months in the making.

DoInbound is becoming ZenPilot.

Our mission is simple: We help marketing agencies develop processes and systems so they can scale without reinventing the wheel for every client.

And we're changing things up quite a bit. More on that later in the post.

We're crazy excited about what is coming! But before we jump right into where we're going, we wanted to share some of the real life back story that brought us to this moment.

This podcast and blog post are an attempt to pull back the curtain and share how we got to this place of renewed focus and a new vision.

We're going to be real and share that if you've ever experienced doubts, struggles, and uncertainty in business, you're not alone.

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How to Grow Your Agency Using Cold Outreach Email

Alex Berman is the founder and COO of Experiment 27, an outsourced marketing department for digital agencies. In this episode, Alex shares how you can grow your agency using inbound for cold outreach. These tactics enable inbound agencies to keep their sales pipelines full

It all comes down to focus. If you're trying to shoot 15 different moving targets, it is going to be very hard to grow as an agency.

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