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Podcast hosted by Andrew Dymski & Gray MacKenzie

Services Tools

PPC and Leading Clients Through a Defined Journey with Tom Pritchard from Skypoynt

Tom Pritchard from the Australian-based digital growth agency, Skypoynt Digital, joins us on the podcast this week to share his story and client journey.

Skypoynt is a fully retainer-driven agency, with PPC at their core. To augment and enable their PPC services to deliver the highest ROI for the customers, Tom and the team lead their customers through a journey that begins with paid ads (which continue throughout the client journey) and landing pages, digs into Growth-Driven Design, and then continues into content marketing, inbound, and sales enablement. 

Tom also shares his approach to evolving Skypoynt's tool stack and some of his favorite tools. Give this episode a listen to learn more, check out Skypoynt Digital, and connect with Tom on LinkedIn.

Gray MacKenzie

Gray MacKenzie

I'm a Founder at ZenPilot where I help agency owners achieve their goals and buy back time by developing scalable processes and systems.

I co-host the Agency Journey podcast, a weekly interview-style show where we bring on the top agency owners and experts to share their strategies, stories, and systems.

I'm also a co-founder at GuavaBox, an Entrepreneur in Residence at a local business incubator, and a high school baseball coach. Connect with me on LinkedIn and Twitter.