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How Agency Owners Can Provide the Structure Their Team Members Crave with Clodagh Higgins

Andrew Dymski
Andrew Dymski I'm a Founder at ZenPilot where I help marketing agencies buy back time by developing the processes and systems they need to scale without reinventing the wheel for every client. I'm co-host of the Agency Journey podcast where each week we interview an agency owner, consultant, or author.

There is a distinct mindset difference between agency owners and their team members. Being an entrepreneur brings a natural tendency to thrive in uncharted waters.

We love to go out and create new things. This idea brings us life and keeps us moving forward.

But what brings us life can set others up to fail. 

On this episode, we’re joined by Clodagh Higgins from Grow It Group. Clodagh is an agency consultant and author of the recent book A Happy and Healthy Digital Agency. Clodagh shares how to structure a team, so everyone is positioned to win. 

By definition, if you’ve started a business, you’re at least competent at building something from nothing. But there comes the point where you need to scale your team if you want to grow revenue. 

At this point, it is critical to realize what team members want in their job. You can’t simply hire people who are just like you. You want to be looking for people who can fill a specific role within your process. 

As the team grows, you’ll find it important to hire someone responsible for managing your team.

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