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Agency Lead Generation: Build the System vs. Working the System

Every agency needs a steady stream of leads. It is the life blood of a sustainable business. To predictably grow, you need systems thinking.

Systems thinking asks "How can I do something once and then never have to think about it again?" 

It is easy to see a mechanical system in action, but it is harder to picture in our minds what a human-centric system looks like. 

Systems require consistent inputs. That is what generates the consistent outputs and the transformation that clients are looking for. 

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Spencer Powell on Vertical Specialization and Agency Podcasting

Spencer Powell is the President of Builder Funnel, an inbound marketing agency in Colorado Springs, Colorado. Spencer joins us on the podcast to talk about the very targeted niche that Builder Funnel has identified, their podcast strategy specifically meant to reach that niche audience, and the multi-generational history of Builder Funnel

Builder Funnel provides sales and marketing services to homebuilders, remodelers, and contractors. Spencer shares how specializing in a narrow industry has not only created leverage in the marketing and sales process, but has also created a ton of efficiency in the delivery side of the business.

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Working Your Lead Database for Maximum IMPACT

Tom DiScipio

Tom DiScipio is a partner and the chief strategy officer for IMPACT Branding & Design. In his role as CSO, DiScipio handles all new business, but he didn't start out that way.

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