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Agency Lead Generation: Build the System vs. Working the System

Every agency needs a steady stream of leads. It is the life blood of a sustainable business. To predictably grow, you need systems thinking.

Systems thinking asks "How can I do something once and then never have to think about it again?" 

It is easy to see a mechanical system in action, but it is harder to picture in our minds what a human-centric system looks like. 

Systems require consistent inputs. That is what generates the consistent outputs and the transformation that clients are looking for. 

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Positioning Your Agency as a Publishing Company and Building a Passionate Community

On this episode of the podcast, we're pumped to welcome Kathleen Booth from IMPACT Branding & Design. Kathleen runs the marketing team at IMPACT. 

She shares how she's in the process, along with her team, of implementing Bob Ruffolo's vision of an agency that thinks of itself as a publishing company. 

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#AgencyVision: Kill the Competition by Dialing in Your Agency Messaging and Positioning

As an agency owner, there are three fundamental questions that you must be able to answer with absolute clarity and certainty: 

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Spencer Powell on Vertical Specialization and Agency Podcasting

Spencer Powell is the President of Builder Funnel, an inbound marketing agency in Colorado Springs, Colorado. Spencer joins us on the podcast to talk about the very targeted niche that Builder Funnel has identified, their podcast strategy specifically meant to reach that niche audience, and the multi-generational history of Builder Funnel

Builder Funnel provides sales and marketing services to homebuilders, remodelers, and contractors. Spencer shares how specializing in a narrow industry has not only created leverage in the marketing and sales process, but has also created a ton of efficiency in the delivery side of the business.

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The Flywheel Model and Service as a Growth Center? Moby Siddique from RedPandas

Moby Siddique from RedPandas Digital joins Gray on the podcast this week to dig into an array of marketing topics and a look forward at 2019.

Conversational Marketing is growing quickly and consumer expectations are evolving alongside it. Having a chat widget on a site (like this one) is no longer a major differentiator. An actual human who responds quickly and helpfully, however, is still a major differentiator today -- though hopefully that becomes commonplace in the future and bot intelligence continues to improve so users can more easily get the information they seek, when, where, and how they want it.

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Why Marketing Agencies Should Forget Deliverables and Deal in Transformations

This is the first installment of a new segment on the Agency Journey podcast called #AgencyVision.

Each week Gray and I come to you with one big idea.

So many agency owners are sucked into their agency all the time. They're so committed to client work, client fires, and #agencylife that they never take the time to think about the business their building.

This is can be a long and lonely road!

#AgencyVision is your time each week to pull out of the weeds and consider topics and ideas that impact your agency from the 10,000 foot level.

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How to Design Client Websites the Right Way

In this episode of Agency Journey, Gray interviews Nathan Butcher from Spinfluence about growing the agency and their design work.

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How to Transform Your Agency into a Growth Team

In this episode of Agency Journey, Kevin Barber from Lean Labs comes on the show to talk about how he has built a growth team and his vision for his business.

You can hear Kevin’s story about building his agency on our earlier episode with him.

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How to Use Agency Partners to Grow Your Business

In this episode of Agency Journey, Justin Then from ALSOF Publishing shares the story of growing his agency and the power of partnering with other agencies.

After moving around the agency world as an employee then consultant, Justin began to build his own agency.

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How Past Clients Can Help You Quickly Scale Your Agency

In this episode of Agency Journey, Thomas Emmerson from Vanguard 86 in New Zealand shares his story of growing his inbound agency.

While consulting, Thomas noticed that his clients needed help executing strategies. He created an agency to fill this need.

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