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PPC and Leading Clients Through a Defined Journey with Tom Pritchard from Skypoynt

Gray MacKenzie
Gray MacKenzie is a true operations nerd who has spent the past decade helping hundreds of agencies build more productive, profitable, and healthy teams by solving the core issues plaguing their project management.

To chat with Gray and have ZenPilot lead your team through the last project management implementation you'll ever need, schedule a quick call here.

Tom Pritchard from the Australian-based digital growth agency Skypoynt Digital joins us on the podcast this week to share his story and client journey.

Skypoynt is a fully retainer-driven agency, with PPC at its core. To augment and enable their PPC services to deliver the highest ROI for the customers, Tom and the team lead their customers through a journey that begins with paid ads (which continue throughout the client journey) and landing pages, digs into Growth-Driven Design, and then continues into content marketing, inbound, and sales enablement. 

Tom also shares his approach to evolving Skypoynt’s tool stack and some of his favorite tools. Give this episode a listen to learn more, check out Skypoynt Digital, and connect with Tom on LinkedIn.

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