How to Crush Inbound Marketing for eCommerce as an Agency
Have you ever come to a problem in your business and said “Wow, I wish there was an app for that!” Ethan Giffin and the team from Groove in Baltimore, MD came to that point. Then they did something about it.
Inbound Marketing for eCommerce is a huge topic today. HubSpot is an amazing platform for all things inbound, but it has some serious shortcomings when it comes to eCommerce. When you’re running an eCommerce business, it is important to tract a contact’s behavior through your store and have that data registered to the contact’s profile.
Until recently there was no way to easily track this inside HubSpot. Listen to this week’s interview with Ethan Giffin to learn how they help clients in the eCommerce space crush it with inbound marketing!
Killer Digs = More Biz
Groove recently opened a brand-new office space in Baltimore. For some pictures of the great new space, check them out here. The new office has done more than just give the Groove team a cool place to work, it has helped expand the agency in the Baltimore area.
The ability to host events attributes to this growth. Like Paul Furiga from WordWrite Communications, Ethan and the Groove team host the area HUG group. They’ve seen some great crowds turnout for these events and that helps spread the word in the area.
Ethan’s View of eCommerce
People who want to grow their business through their websites are interested in eCommerce. This breaks down into two different groups:
- Shopping Cart
- Lead Generation
The difference is only the sales process. Some sales can be closed when you’re online and others need to be finished off-line.
Top Platforms Groove Uses to Deliver Amazing eCommerce Experiences:
Measuring Activity on eCommerce
Due to all of their experience building eCommerce platforms for clients, Ethan and the team at Groove noticed a gap in the market. There was just no easy way to track the activity a lead was having with a client’s shopping cart.
They wanted to be able to track key events in the purchase funnel and have all that data register on a lead’s contact profile in HubSpot.
To solve the pain, they decided to build the solution they were seeking. The platform is called HubShop.ly.
HubShop.ly tracks conversion events in HubSpot based on activity with eCommerce activity on Magento, BigCommerce, or Shopify.
If you have a client who is looking to connect HubSpot to their shopping cart, check out HubShop.ly!
