Gabe Wahhab on Selling His Agency and Life at Square 2 Marketing
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In Episode 82 of Inbound Agency Journey, I had the privilege of bringing on Gabe Wahhab to share his story and dive into what he’s up to at Square 2 Marketing.
Gabe founded his web development agency, Savvy Panda, back in 2001 during his freshman year of college and grew the business for the next 13 years with a focus on Joomla web development, HubSpot development, and inbound marketing.
As we’ve heard many times before from podcast guests, Savvy Panda initially purchased and implemented HubSpot for their own marketing and business growth. Based on their success and familiarity, they expanded their service offering to include HubSpot web development and inbound marketing.
In October of 2014, Gabe achieved one of his business goals and led the agency through transition as Savvy Panda was acquired by Square 2 Marketing. He has stayed on as Interactive Director at Square 2 since the acquisition.
In this interview, we dig into:
- The Savvy Panda startup story
- How HubSpot entered the picture and the decision to expand their service offering
- The decision to sell, what goes into selling an inbound marketing agency, and how the process works
- The importance of cultural fit when bringing two agencies together via acquisition
- Gabe’s current role at Square 2 and their web development methodology
- Our geeky excitement about some brand new capabilities in the HubSpot COS
There’s a lot to digest and learn, so I’ll let you listen in. I hope you enjoy this interview with Gabe Wahhab (and go follow him on Twitter).
Is there a topic you’d like covered or a guest you’d like to hear on the podcast? Leave a comment and let us know!
