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Articles by Gray MacKenzie

I'm a Founder at ZenPilot where I help agency owners achieve their goals and buy back time by developing scalable processes and systems.

I co-host the Agency Journey podcast, a weekly interview-style show where we bring on the top agency owners and experts to share their strategies, stories, and systems.

I'm also a co-founder at GuavaBox, an Entrepreneur in Residence at a local business incubator, and a high school baseball coach. Connect with me on LinkedIn and Twitter.

Recent Posts:

Building a T-Shaped Agency and Transformational Leadership with Remington Begg

Remington Begg is the Chief Remarkable Officer at Impulse Creative and joined Gray on the podcast for the second time. 

Remington initially appeared on Agency Journey back in episode 56 to share his story and discuss his team, culture, and data-driven approach to customer delivery.

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How to Create an Agency Culture and Establish a Niche

Evan McBroom from the Indianapolis-based agency Fishhook joins us on Episode 96 of Inbound Agency Journey. While the audio connection wasn't perfect, it won't take you long to pick up on the energy and passion Evan brings to agency life.

We covered a lot of ground during our 40-minute conversation, but here are 5 of the top action-oriented takeaways from my conversation with Evan.

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How to Get Started with EOS for Agencies

If you live in the agency space, you've probably become accustomed to dealing with chaos. The to-do list grows constantly, issues arise incessantly, and you've had plenty of days where it feels like you simply jump from one fire to the next, endlessly trying to solve other people's problems so that you can get back to working on your own.

Yep, we've all been there.

In this week's episode of Inbound Agency Journey, we're bringing back Marisa Smith to share her story of starting an agency, implementing the Entrepreneurial Operating System (EOS), and the lessons she learned from her experience.

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Luke Summerfield on Growing Your Agency with Growth-Driven Design

Luke Summerfield is a Program Manager at HubSpot, but may be more familiar to you as the godfather of the Growth-Driven Design (GDD) movement. In Episode #84 of Inbound Agency Journey, Luke came on the podcast to share his background, the origins of Growth-Driven Design, and tools and tips for agencies who are offering GDD services to their clients.

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Brennan Dunn on Discovery Projects and Increasing Profitability

Do you want to increase your agency's profitability?

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Gabe Wahhab on Selling His Agency and Life at Square 2 Marketing

In Episode 82 of Inbound Agency Journey, I had the privilege of bringing on Gabe Wahhab to share his story and dive into what he's up to at Square 2 Marketing.

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How to Produce Great Content from Client Interviews

9 years ago, Jeff Coon took the leap and started Stream Creative along with two former UW Oshkosh graphic design classmates, Steve James and Brian Brinkman. I had the privilege of interviewing Jeff for Episode #23 of Inbound Agency Journey and learned about a handful of the lessons he and his partners have learned through over the course of their journey to HubSpot Platinum Partner status, including:

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