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Articles by Gray MacKenzie

I'm a Founder at ZenPilot where I help agency owners achieve their goals and buy back time by developing scalable processes and systems.

I co-host the Agency Journey podcast, a weekly interview-style show where we bring on the top agency owners and experts to share their strategies, stories, and systems.

I'm also a co-founder at GuavaBox, an Entrepreneur in Residence at a local business incubator, and a high school baseball coach. Connect with me on LinkedIn and Twitter.

Recent Posts:

Jim Banks Shares His Flywheel Agency Business Model

Jim Banks from Spades Media joins us on the podcast this week to share his unique story, detailed flywheel business model, and insights from his agency journey.

Spades Media's background in paid traffic services compliments their newer inbound services as a HubSpot partner agency. Jim shares the story behind the Spades Media name, their current service breakdown, what goes into their client onboarding meetings, and a unique approach to client communication related to receivables.

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Spencer Powell on Vertical Specialization and Agency Podcasting

Spencer Powell is the President of Builder Funnel, an inbound marketing agency in Colorado Springs, Colorado. Spencer joins us on the podcast to talk about the very targeted niche that Builder Funnel has identified, their podcast strategy specifically meant to reach that niche audience, and the multi-generational history of Builder Funnel

Builder Funnel provides sales and marketing services to homebuilders, remodelers, and contractors. Spencer shares how specializing in a narrow industry has not only created leverage in the marketing and sales process, but has also created a ton of efficiency in the delivery side of the business.

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PPC and Leading Clients Through a Defined Journey with Tom Pritchard from Skypoynt

Tom Pritchard from the Australian-based digital growth agency, Skypoynt Digital, joins us on the podcast this week to share his story and client journey.

Skypoynt is a fully retainer-driven agency, with PPC at their core. To augment and enable their PPC services to deliver the highest ROI for the customers, Tom and the team lead their customers through a journey that begins with paid ads (which continue throughout the client journey) and landing pages, digs into Growth-Driven Design, and then continues into content marketing, inbound, and sales enablement. 

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The #1 Reason Agencies Can't Sell and the MoneyPath Growth Strategy

Todd Earwood, CEO of MoneyPath Marketing, joins us on the podcast to share his story, specialization strategy, and how he manages to run MoneyPath, HalfCourt Ventures, and still find time to work on new products.

At MoneyPath, Todd and his team offer only two core service types: highly technical backend integrations and a few types of campaigns that marry sales and marketing to drive revenue.

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The Flywheel Model and Service as a Growth Center? Moby Siddique from RedPandas

Moby Siddique from RedPandas Digital joins Gray on the podcast this week to dig into an array of marketing topics and a look forward at 2019.

Conversational Marketing is growing quickly and consumer expectations are evolving alongside it. Having a chat widget on a site (like this one) is no longer a major differentiator. An actual human who responds quickly and helpfully, however, is still a major differentiator today -- though hopefully that becomes commonplace in the future and bot intelligence continues to improve so users can more easily get the information they seek, when, where, and how they want it.

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Worksheet: How to Deal with the Stress and Pressure of Agency Ownership

Pete Brand is back for a second appearance on the Agency Journey podcast. Pete initially came on the podcast in episode 146 to talk about his agency, MINDSCAPE, and their data and analytics-driven approach to marketing and servicing clients.

In this episode, Pete shares his personal story and lessons learned about dealing with the stress that comes with agency ownership, plus practical steps to approach and overcome your anxiety.

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Building a T-Shaped Agency and Transformational Leadership with Remington Begg

Remington Begg is the Chief Remarkable Officer at Impulse Creative and joined Gray on the podcast for the second time. 

Remington initially appeared on Agency Journey back in episode 56 to share his story and discuss his team, culture, and data-driven approach to customer delivery.

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How to Create an Agency Culture and Establish a Niche

Evan McBroom from the Indianapolis-based agency Fishhook joins us on Episode 96 of Inbound Agency Journey. While the audio connection wasn't perfect, it won't take you long to pick up on the energy and passion Evan brings to agency life.

We covered a lot of ground during our 40-minute conversation, but here are 5 of the top action-oriented takeaways from my conversation with Evan.

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How to Get Started with EOS for Agencies

If you live in the agency space, you've probably become accustomed to dealing with chaos. The to-do list grows constantly, issues arise incessantly, and you've had plenty of days where it feels like you simply jump from one fire to the next, endlessly trying to solve other people's problems so that you can get back to working on your own.

Yep, we've all been there.

In this week's episode of Inbound Agency Journey, we're bringing back Marisa Smith to share her story of starting an agency, implementing the Entrepreneurial Operating System (EOS), and the lessons she learned from her experience.

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Luke Summerfield on Growing Your Agency with Growth-Driven Design

Luke Summerfield is a Program Manager at HubSpot, but may be more familiar to you as the godfather of the Growth-Driven Design (GDD) movement. In Episode #84 of Inbound Agency Journey, Luke came on the podcast to share his background, the origins of Growth-Driven Design, and tools and tips for agencies who are offering GDD services to their clients.

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