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Articles by Gray MacKenzie

I'm a Founder at ZenPilot where I help agency owners achieve their goals and buy back time by developing scalable processes and systems.

I co-host the Agency Journey podcast, a weekly interview-style show where we bring on the top agency owners and experts to share their strategies, stories, and systems.

I'm also a co-founder at GuavaBox, an Entrepreneur in Residence at a local business incubator, and a high school baseball coach. Connect with me on LinkedIn and Twitter.

Recent Posts:

How to Quit Following Client Demands

This is the eighth post in a series on the Agency Freedom Manifesto.

In the last post, we discussed how to train better clients via your sales process.

Today, let's tackle the next step in the client journey — once you're working with a client, how do you lead the strategy and not simply follow your client's demands?

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Train Better Clients With Your Sales Process

This is the seventh post in a series on the Agency Freedom Manifesto.

In the last post, we worked through how to get paid for what you know, not simply what you can do.

Today, we're working on setting the groundwork for healthy client relationships from the very beginning, your sales process.

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Help One Ideal-Fit Client Solve a Costly Problem

This is the fourth post in a series on the Agency Freedom Manifesto.

In my last post, we worked through positioning your agency and making the hard decision that simplifies every other decision.

Today, we're going to tackle the fastest path to mastery, results, and profit.

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Make the hard decision once that makes every other decision easy

This is the third post in a series on the Agency Freedom Manifesto.

Tim Ferriss often asks himself a simple question when prioritizing his work.

What one thing, if completed first, would make everything else subsequently easier?

The same general principle holds true for the third point of the Agency Freedom Manifesto: make the hard decision once that makes every other decision easy.

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Jim Banks Shares His Flywheel Agency Business Model

Jim Banks from Spades Media joins us on the podcast this week to share his unique story, detailed flywheel business model, and insights from his agency journey.

Spades Media's background in paid traffic services compliments their newer inbound services as a HubSpot partner agency. Jim shares the story behind the Spades Media name, their current service breakdown, what goes into their client onboarding meetings, and a unique approach to client communication related to receivables.

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Spencer Powell on Vertical Specialization and Agency Podcasting

Spencer Powell is the President of Builder Funnel, an inbound marketing agency in Colorado Springs, Colorado. Spencer joins us on the podcast to talk about the very targeted niche that Builder Funnel has identified, their podcast strategy specifically meant to reach that niche audience, and the multi-generational history of Builder Funnel

Builder Funnel provides sales and marketing services to homebuilders, remodelers, and contractors. Spencer shares how specializing in a narrow industry has not only created leverage in the marketing and sales process, but has also created a ton of efficiency in the delivery side of the business.

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PPC and Leading Clients Through a Defined Journey with Tom Pritchard from Skypoynt

Tom Pritchard from the Australian-based digital growth agency, Skypoynt Digital, joins us on the podcast this week to share his story and client journey.

Skypoynt is a fully retainer-driven agency, with PPC at their core. To augment and enable their PPC services to deliver the highest ROI for the customers, Tom and the team lead their customers through a journey that begins with paid ads (which continue throughout the client journey) and landing pages, digs into Growth-Driven Design, and then continues into content marketing, inbound, and sales enablement. 

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The #1 Reason Agencies Can't Sell and the MoneyPath Growth Strategy

Todd Earwood, CEO of MoneyPath Marketing, joins us on the podcast to share his story, specialization strategy, and how he manages to run MoneyPath, HalfCourt Ventures, and still find time to work on new products.

At MoneyPath, Todd and his team offer only two core service types: highly technical backend integrations and a few types of campaigns that marry sales and marketing to drive revenue.

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The Flywheel Model and Service as a Growth Center? Moby Siddique from RedPandas

Moby Siddique from RedPandas Digital joins Gray on the podcast this week to dig into an array of marketing topics and a look forward at 2019.

Conversational Marketing is growing quickly and consumer expectations are evolving alongside it. Having a chat widget on a site (like this one) is no longer a major differentiator. An actual human who responds quickly and helpfully, however, is still a major differentiator today -- though hopefully that becomes commonplace in the future and bot intelligence continues to improve so users can more easily get the information they seek, when, where, and how they want it.

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Worksheet: How to Deal with the Stress and Pressure of Agency Ownership

Pete Brand is back for a second appearance on the Agency Journey podcast. Pete initially came on the podcast in episode 146 to talk about his agency, MINDSCAPE, and their data and analytics-driven approach to marketing and servicing clients.

In this episode, Pete shares his personal story and lessons learned about dealing with the stress that comes with agency ownership, plus practical steps to approach and overcome your anxiety.

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